Introduction
Solving Problems
The problem:
Museum visitors - both tourists and locals - often struggle with:
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Finding essential museum details (hours, exhibitions, accessibility).
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Booking tickets easily without navigating clunky websites.
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Feeling confident in their visit preparation.
The goal:
Design an intuitive app that allows users to:
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✅ Quickly access practical museum information.
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✅ Seamlessly book tickets.
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✅ Enjoy a smooth, frustration-free experience.
Impact:
As this project was a case study, there is no real-world impact data available. However, one study participant’s humorous quote proves that the app had the potential to achieve its goal of being efficient and intuitive:
“It’s fast and very easy, even for dummies like me!”
Data:
N/A
User Research
Methods:
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🔎 Online forums & reviews – to understand common pain points.
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🎤 Informal interviews – friends & peers shared their experiences.
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🎟️ Personal experience – explored existing museum sites & apps.
Key Findings:
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🚧 Navigation Issues – Museum websites often have cluttered or confusing user flows.
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📚 Information Overload – Users struggle to find key details amid excessive content.
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📵 Poor Mobile Experience – Unresponsive designs make content hard to access.
The User
I created four personas based on my research, and created journey maps for each one in order to predict how they might use the app. This enbabled me to identify potential issues, and brainstorm solutions.
Alice Dubois – A frequent museum visitor frustrated by:
❌ Cluttered interfaces.
❌ Incomplete or inconsistent information.
❌ Complicated ticket booking processes.
💡 Solution:
Design a streamlined, user-friendly app that prioritises clarity and ease of use.
Competitive Analysis
I studied Parisian and international museum apps to:
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✔ Identify best practices.
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✔ Spot common usability flaws.
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✔ Find opportunities for improvement.
Wireframes: Paper and Digital
Wireframing & Prototyping:
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📝 Paper Wireframes – Explored 5 homepage, info, and booking page concepts.
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💻 Digital Wireframes – Combined best elements into a refined mockup and then prototype.
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🎯 Prototype Interactions – Created functional flows for usability testing.
Usability Studies
After the low fidelity and high fidelity phases of the design process, I completed usability studies to assess whether my designs were functioning as expected on a technical level, identify issues which arose during the user flow, and highlight areas for improvement. The same group of people completed both usability tests.
Low-Fidelity Prototype Feedback:
🔹 Missing or non-functional “Back” buttons.
🔹 Unclear next steps on some pages.
✅ Adjustments Made: Fixed navigation and improved flow clarity.
High-Fidelity Prototype Feedback:
🔹 Some UI elements lacked interactivity.
🔹 Needed more visual connection to the museum’s theme.
✅ Adjustments Made: Improved UI, added immersive elements, and refined interactions.
